ACTUALLY
My Role
My Role
My Role
UX Designer
Timeline
Timeline
Timeline
July - Sept 2023
Social media for those with FOMO
Designing a new social media platform for millennials who struggle with FOMO and self-identity. Actually is a new social media platform concept that tackles the current demands of social media for perfect, polished and curated.
Grace Fellowship Church East needed a website redesign that not only adapted to their recent rebrand, but also was strategic in nature to consider their target users, user journeys, and overhauling the information architecture and visual identity to help visitors and drive conversions.
PROBLEM
69% of Millennials experience FOMO, comparing themselves to others on social media.
SOLUTION
As a Social Media User, I want to create a post that shows two sides to a story so that I can encourage and foster a more authentic experience for myself and my community.
Restructuring our Information Architecture
There’s always two sides of the story.
Your feed will contain posts that contain two sides to the story
Create your own authentic post
Cultivate a story that shows more to the story than what someone first sees
Share it with others
Be a part of the community that you want to foster greater authenticity in!
ADDITIONAL THOUGHTS
Reflections
Restructuring our Information Architecture
In a social media world full of pictures of perfect vacations, relationships, and fancy dinners, Actually is a step towards greater authenticity for the 69% of Millennials who struggle with FOMO.
Grace Fellowship Church East needed a website redesign that not only adapted to their recent rebrand, but also was strategic in nature to consider their target users, user journeys, and overhauling the information architecture and visual identity to help visitors and drive conversions.
Thank you for reading!
There’s always two sides of the story.
Your feed will contain posts that contain two sides to the story
Create your own authentic post
Cultivate a story that shows more to the story than what someone first sees
Share it with others
Be a part of the community that you want to foster greater authenticity in!