ACTUALLY

My Role

My Role

My Role

UX Designer

Timeline

Timeline

Timeline

July - Sept 2023

Social media for those with FOMO

Designing a new social media platform for millennials who struggle with FOMO and self-identity. Actually is a new social media platform concept that tackles the current demands of social media for perfect, polished and curated.

PROBLEM

69% of Millennials experience FOMO, comparing themselves to others on social media.

SOLUTION

As a Social Media User, I want to create a post that shows two sides to a story so that I can encourage and foster a more authentic experience for myself and my community.

Restructuring our Information Architecture

There’s always two sides of the story.

Your feed will contain posts that contain two sides to the story

Create your own authentic post

Cultivate a story that shows more to the story than what someone first sees

Share it with others

Be a part of the community that you want to foster greater authenticity in!

ADDITIONAL THOUGHTS

Reflections

Restructuring our Information Architecture

In a social media world full of pictures of perfect vacations, relationships, and fancy dinners, Actually is a step towards greater authenticity for the 69% of Millennials who struggle with FOMO.

Thank you for reading!