Work

About

Resume

Work

About

Resume

GFC EAST

My Role

My Role

My Role

Web Designer

Timeline

Timeline

Timeline

May 2024 - Sept 2024

Completely Redesigning Grace Fellowship Church's 11 year old legacy website

Grace Fellowship Church East needed a website redesign that not only adapted to their recent rebrand, but also was strategic in nature to consider their target users, user journeys, and overhauling the information architecture to drive target conversions.

Grace Fellowship Church East needed a website redesign that not only adapted to their recent rebrand, but also was strategic in nature to consider their target users, user journeys, and overhauling the information architecture and visual identity to help visitors and drive conversions.

66%

increase in web traffic

129%

increase in first-click conversions

26

Legacy pages redesigned

BEFORE

Home Page
Sunday Service Page

AFTER

Home Page
Sunday Service Page
PROBLEM

This is a website, not a brochure.

The original website was pieced together over 11 years by 20+ different admins resulting in an overwhelming and cluttered experience for visitors. Before I began designing, I needed to talk strategy with the stakeholders.

"I want our website to be a welcome landing place for those who google "church near me"
- Senior Pastor & Main Stakeholder

CARD SORTING

Restructuring our information architecture

Restructuring our Information Architecture

With clarity that our primary users were new visitors considering if they want to attend our church, we were able to simplify the site by consolidating over 40 pages into a more focused structure. I led a collaborative card sorting workshop with stakeholders and used the results to build a clear, streamlined sitemap.

Unsorted
Sorted
PHOTOGRAPHY

Bringing the GFC Brand to Life

To make the website feel cohesive and human, I created detailed shot lists for each key page and directed photography on the day of. Each photo was intentional and meant to capture the warmth, diversity, and everyday life of the GFC community, helping the brand come alive across the entire site.

Key Pages under "Connect"
RESULTS

Results & Impact

After launch, we saw a 66% increase in site traffic and a 129% increase in first-click conversions (Clicking on "Sunday Service") But more importantly, the site became a confident extension of the church’s mission — one that felt clear, cohesive, and inviting.

Thank You