UX Design Lead
Aug 2024 - Oct 2024
The Ultimate Fan Experience for 15,000+ Concert Goers
Xperience is a mobile-first fan engagement platform for event goers to capture and share their experiences through photos. I was brought in during lo-fidelity to help refine and elevate the product and overall user experience to high-fidelity and handoff.
PROBLEM
Concert Goers spend too long trying to get the perfect picture.
Attendees struggled with capturing memories without feeling detached from the event. Many felt overwhelmed by the pressure to get the āperfectā photo, causing them to miss out on fully enjoying the experience. For those who couldn't capture the right shots, sharing the experience afterward felt lackluster.
SOLUTION
Xperience Moments: Capture, Engage, and Get Featured
A shared event feed where concert-goers can upload photos and view othersā shared moments. To add excitement, we introduced āXperience Moments,ā to encourage concert goers to upload photos for a chance to see their pictures featured on the big screen at dedicated times. A countdown timer on the home screen built anticipation and incentivized participation.
Initially however, I had assumed only one context for FOMO
Have you ever felt the Fear of Missing Out?
Experiences from which one is absent
Comparing your experiences to others on social media
Secondary research led to new knowledge!
69% of Millennials experience FOMO
39%
feel envious.
30%
feel jealous.
21%
feel sad.
āI tend to compare myself with othersā¦"
I conducted interviews with my target users to learn about their pain points, motivations and behaviours in their experience with social media.
Participants
Young Adults
25-35 years old
Format
1 to 1 in Person
Video Call via Zoom
Vivien
2+ hours daily
Abigail
2+ hours daily
Lowell
1+ hours daily
It came down to three things.
I wrote down pain points, behaviours, and goals onto sticky notes as āinterview insightsā. Through the affinity mapping process, I was able to identify 3 main themes.
Identity
Social Relevance
Quality Control
Remember the problem we discussed earlier?
Identity
Millennials struggle with comparison and discerning authentic content on social media.
šš½āāļø
can we sidebar real quick?
This was not the direction I had originally intended to explore.
I started this project excited at the idea of looking further into the FOMO that Iāve experienced, not wanting to miss out on fun that my friends were having.
BUT, hearing from people about their struggles with identity made me really excited to consider how I could design a better experience for them!
šš½
okay back to your regularly scheduled case study
Millennials struggle with comparison and discerning authentic content on social media.
Identity
So who is our target user?
Alice is a talented visual storyteller, finding joy in capturing genuine moments while grappling with the pressures of online perfection. She is a user persona created from the interview insights I received.
Feels the pressure to follow how everyone posts such perfectly, curated pictures
Tends to compare self with others who are ahead in their life stage
Wants to feel more secure when browsing social media
Enjoys the good benefits of social media, so she wants to use it in a healthier way
How might we help millennials reframe negative beliefs so they can use social media in a healthier way?
Creating an Authentic Post
As a Social Media User, I want to create a post that shows two sides to a story so that I can encourage and foster a more authentic experience for myself and my community.
I know, I know, Iām not an artist.
But these sketches were the humble starting point for what would eventually become the final visual design!
Feed
Photo Selector
Post Details
User testing my first prototype really humbled me.
What about a tab that you could pull down to reveal whatās actually happening??
I really thought that this was such a cool and revolutionary idea!!
Actuallyā¦
People are creatures of habit!
5 users later, noone tried to drag the tab.
I learned that my users were already used to a certain type of action (swiping across the photo) to receive what they were looking for (other photos).
But it led to a great final product!
Thereās always two sides of the story.
Your feed will contain posts that contain two sides to the story
Create your own authentic post
Cultivate a story that shows more to the story than what someone first sees
Share it with others
Be a part of the community that you want to foster greater authenticity in!
In a social media world full of pictures of perfect vacations, relationships, and fancy dinnersā¦
Itās really exciting to think about the other epics and how they might look like as additional features. I was considering an onboarding process that could understand a userās sensitivity and preferences and organize/curate their feed as appropriate!
As a whole, Actually and āFOMOā was such a rewarding and fun project to explore, and the time constraints of a Bootcamp meant that I had to focus on 1 Theme. However, I think Actually will be of greater value and impact to users as it tackles these other themes as well.
