XPERIENCE EVENT ORGANIZER
Project Manager
UX Designer
Oct 2024 - Jan 2025
All-in-One Dashboard for Event Managers to Elevate Experiences for 15,000+ Fans
At Xperience, I led the design of a centralized event management dashboard built to empower organizers to run seamless, high-energy events for audiences of 15,000+ people. While managing a global team of four designers, I owned key brand, logo, interface, and design system decisions.
The result was a beautiful and functional dashboard where event managers could monitor live metrics, manage engagement tools, and make informed decisions in real time to provide the best fan experience.
THE CHALLENGE
How Can We Make a Complex Platform Easy to Use?
Designing the Xperience Dashboard meant creating a central hub for event managers to handle all aspects of live events. The challenge was balancing functionality with clarity and ease of use, ensuring organizers could manage content, approve fan submissions, and track engagement without feeling overwhelmed. With multiple flows and real time decisions to account for, visual hierarchy, clear labeling, and reducing cognitive load were critical from the start.
Event Overview Screen
SOLUTION
Simplifying Event Management Across Four Key Flows
To tackle the complexity of managing live events, I knew that solid information architecture, visual hierarchy, and intuitive task grouping would be key to helping event managers navigate everything they needed from scheduling content to reviewing analytics. The complete flow and MVP was designed to scale across event types and sizes, resulting in a dashboard that makes managing complex events feel simple and delightful.
There are four key flows:
Sign Up ā Onboarding new organizers with clarity and ease
Choose a Subscription ā Guiding users through plan selection
Create an Event ā Streamlining event setup across multiple formats
Manage an Event ā Real-time scheduling, moderation, and analytics
