XPERIENCE MOBILE PWA
My Role
Product Designer
Timeline
Sept 2024 - Oct 2024
Designing a Photo Sharing app MVP for events of 15,000+ attendees
I led the product design process for Xperience’s mobile-first PWA over two months, owning key decisions as well as the brand and logomark design. The goal was to motivate concertgoers to share photos in real time without disrupting their event experience. For our MVP, I created a design that builds excitement and urgency around sharing photos, connecting over 15,000 attendees through a delightful and seamless experience.
PROBLEM
Capture the Moment or Experience it?
Many concertgoers want to document memories but struggle to balance capturing photos with actually enjoying the event. Without a clear incentive or engaging experience, users were hesitant to share photos live. We needed to find a way to motivate photo sharing without disrupting the moment.
Why not both?
Jumbotron with QR Code
SOLUTION
Creating Urgency and Excitement with Xperience Moments
We designed a beautiful, seamless MVP that made sharing photos feel instant and irresistible. Xperience Moments was our unique value proposition, creating a sense of urgency to upload in real time. By removing filters and extra steps, we reduced friction and decision fatigue, letting concert-goers share their experience effortlessly and instantly see others’ moments too.